The Tate Modern is on London’s South Bank – it features items from the most prominent, prolific and sometimes controversial modern artists.
With multiple new exhibitions every year, there is always something new to see which contributes to Tate Modern’s status as the most popular modern art gallery in the whole world.
Tate Leads the Way with Innovative Advertising
The Guardian spoke to Jesse Ringham, digital communications manager at Tate about their unique digital advertising campaigns.
Tate has embraced location and personalisation technologies to deliver large-scale ad campaigns that inform, educate and invite participation with the gallery – all with a real-time or personalised focus.
My role is to reach audiences through promoting Tate digitally – in a personalised, accessible and engaging way.
Experiential advertising is becoming more and more popular as a way to interact with audiences and create memorable events.
Immersive experiences are a natural fit for the art world. Multimedia art perfectly lends itself to experiential advertising as you can see from Tate’s campaigns. Of course making the news worldwide entices even more visitors through their doors and increases brand visibility.
Find out more about experiential advertising from industry leaders in outdoor advertising – Exterion Live.
Getting into The Tate
Tate Modern is free to enter. Some exhibitions are ticketed and will charge an entrance fee.
Contact us for the latest exhibition information.
For tickets to major art events across the UK click here.
What’s Inside the Tate Modern?
Maria Lalic – History painting – 14 Greek Massicot
Pablo Picasso – Bust of a women
Anish Kapoor – Ishi’s light
Andy Warhol – No title
Dod Procter – Morning
How to get there
Click here for London parking information.